"Pichação" and Graffiti has been part of the urban landscape of large cities for many years, as well as the visual universe of Nike. This type design is inspired by several Nike campaigns that prove this fact. In all of them, the street lettering always appears in a supporting role, often empowering the 'look and feel' of campaigns and products but going unnoticed. Why not bring the essence of the streets to the protagonism of the most relevant brand in popular culture through typefaces, letters and words? Thus was born the NIKE - PIXO type family.
